Privacy policy

Equestrian Diva Couture (EDC)

Last updated: 20 January 2026

Equestrian Diva Couture (“EDC”, “we”, “us”, or “our”) is committed to protecting your personal information and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA) and other applicable South African laws.

By using our website or engaging with us, you consent to the practices described in this Privacy Policy.

1. BUSINESS DETAILS

Business Name: Equestrian Diva Couture

Physical Address: 137 Crocus Road, Midrand, South Africa

Telephone: 072 614 4417

Contact Person: Sherrie Weir

Email: shez@equestriandivacouture.co.za

Website: https://www.equestriandivacouture.co.za

2. WHAT PERSONAL INFORMATION WE COLLECT

We may collect the following personal information, depending on how you interact with us:

  • Full name and surname
  • Contact details (email address, phone number, physical address)
  • Billing and delivery information
  • Order and purchase history
  • Communication records (emails, messages, enquiries)
  • Website usage data (cookies, IP address, browser type – where applicable)

We only collect personal information that is necessary, relevant, and lawful.

3. HOW WE COLLECT PERSONAL INFORMATION

Personal information may be collected when you:

  • Place an order online or in-store
  • Create an account on our website
  • Subscribe to communications
  • Contact us via email, phone, or online forms
  • Browse our website (via cookies or analytics tools)

4. PURPOSE OF COLLECTING PERSONAL INFORMATION

We collect and use personal information for the following purposes:

  • Processing and fulfilling orders
  • Delivering products and services
  • Communicating with you regarding orders, enquiries, or support
  • Improving our products, services, and website experience
  • Complying with legal and regulatory obligations
  • Marketing communications (only where consent has been given)

We will not use your personal information for purposes unrelated to the above without your consent.

5. LAWFUL BASIS FOR PROCESSING

We process personal information in terms of POPIA based on:

  • Your consent
  • The performance of a contract (e.g. fulfilling an order)
  • Compliance with legal obligations
  • Our legitimate business interests, where these do not override your rights

6. DISCLOSURE OF PERSONAL INFORMATION

We do not sell or trade your personal information.

Your information may be shared with trusted third parties only where necessary, including:

  • Payment processors
  • Courier and delivery partners
  • Website hosting and IT service providers
  • Professional advisors or regulatory authorities where required by law

All third parties are required to maintain appropriate security and confidentiality.

7. DATA SECURITY

We take reasonable technical and organisational measures to protect personal information against:

  • Loss
  • Misuse
  • Unauthorised access
  • Disclosure or alteration

While we take all reasonable steps to secure information, no system is completely secure, and we cannot guarantee absolute security.

8. DATA RETENTION

We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required or permitted by law.

Once no longer required, information is securely deleted or anonymised.

9. YOUR RIGHTS IN TERMS OF POPIA

You have the right to:

  • Request access to your personal information
  • Request correction or deletion of inaccurate or outdated information
  • Withdraw consent (where processing is based on consent)
  • Object to the processing of your personal information
  • Lodge a complaint with the Information Regulator of South Africa

Requests can be made by contacting us using the details below.

10. COOKIES & WEBSITE TRACKING

Our website may use cookies to enhance user experience and analyse website traffic. Cookies do not give us access to your computer or personal information beyond what you choose to share.

You may disable cookies in your browser settings, though this may affect website functionality.

11. MARKETING COMMUNICATIONS

We will only send marketing communications where you have opted in or where permitted by law. You may unsubscribe at any time by following the unsubscribe link or contacting us directly.

12. CHILDREN’S INFORMATION

We do not knowingly collect personal information from children under the age of 18 without appropriate consent. If you believe a child’s information has been collected, please contact us immediately.

13. CHANGES TO THIS PRIVACY POLICY

We reserve the right to update this Privacy Policy from time to time. Any changes will be posted on this page, and continued use of the website constitutes acceptance of the updated policy.

14. CONTACT US

If you have any questions, requests, or concerns regarding this Privacy Policy or your personal information, please contact:

Sherrie Weir
072 614 4417
shez@equestriandivacouture.co.za
137 Crocus Road, Midrand, South Africa